With only 6 weeks before their corporate launch, Land Rover Thailand commissioned Cyberworks Consulting to develop a corporate website featuring a content management system, and Interactive presentation for use at the up coming motor show.

The site was developed using Microsoft’s Active Server Pages, SQL Server and COM+ Services. It also features a full electronic payment gateway allowing potential customers to purchase Land Rover “Gear” online. Funds are then transferred directly to an account at the Bank of Asia using a COM component developed by Cyberworks Consulting to simplify the electronic payment process.

Cyberworks developed all pages in Thai and English language including an Interactive Adventure Quiz developed with Macromedia technologies. The quiz has full database functionality, allowing Land Rover to undertake future data mining and on to one marketing with the respondents.

With limited display are available at the upcoming International motorshow, Cyberworks proposed the used of kiosk style Interactive PC terminals, to provide prospects rich interactive branding experience. The presentation featured full sound and movies highlighting the main technical features of the Land Rover product range. The presentation was unique in that it also interfaced with the website, allowing users to participate in the online quiz, request a brochure of book a test drive. This meant that all prospect data was keep in the central prospect database on the Land Rover server hosted with Cyberworks.